In 1923, Charles's sons Laurence Noble and brother Eric started work at Cleveland . They continued
to manufacture all existing product lines over a time frame of twenty to thirty years. Forecasting
a fall
in demand of current manufactured items a change of direction was required. It was decided
by Laurie
that vee belt pulleys should be introduced to the product range of Cleveland Engineering.
The vee pulleys business prospered in the 60's, 70's and 80's so it was decided to drop all other lines
and concentrate on the sole manufacture of these items. In 1951 Laurie's son Michael started working
for Cleveland . Ian, also Laurie's son started in 1956.

Ian's sons, David in 1986 and Steve in 1990 also joined
the business. Although Cleveland continued
to manufacture
vee pulleys, it was becoming apparent that with the advent
of people importing pulleys
from China Cleveland could
not
compete on a dollar-by-dollar basis. Cleveland decided to also
import
standard pulleys from China as well as manufacture specials and non-standard pulleys.
Today, with a focus on customer service Cleveland Engineering
is the leading solution provider
of standard and customised products servicing the power transmission industry and select
niche
markets.